Why Are Millennials Obsessed with LaCroix?

Sparkling water is the respond to this generation's search for a healthy drink pick. Fresh, fizzy and fruity, these drinks come in a diversity of flavors.

Photo: Taste of Home

Information technology's no secret that sparkling h2o is pop. But since when did fizzy water in a neon can become the chic drink on supermarket shelves? Thanks to American'south fading favor with sugary soda, consumers are turning to a healthier option as their drink of option. Brands such as LaCroix, Spindrift and San Pellegrino are taking over the bottled water market. And millennials are among their biggest fans, as thousands take to Instagram to postal service a picture of their brightly patterned cans. But what'south all the fuss nearly?

A Healthy(ish) Option

Bubbly h2o has been a mainstay on European dinner tables for years. Despite global popularity, it never really caught on with American consumers—until at present. With more than and more than Americans looking for lower-calorie drink options, our "Coca-Cola Nation" has collectively gone on a diet, and as Americans start to swallow healthier, nosotros drink healthier, besides.

Sparkling water drinks are low in calories, and they're an easy way to stay hydrated. They're also a guilt-free option for a healthy buzz. As sales continue to ascension, boozy low-calorie sparkling waters are simultaneously taking over the cocktail scene, with brands like Truly Spiked & Sparkling and Spiked Seltzer satisfying conscientious drinkers all over the state.

"Consumers have get more than involved in their fitness routines with the nationwide craze of innovative studios, workout classes and more than" says Casey O'Neill, product developer at Truly Spiked & Sparkling. "Equally a upshot, drinkers are more than wellness-conscious and trend-forward, looking for a solution to rest social events that won't derail their health routine." These drinks are low in sugar and made from existent fruit, she adds. Most of import, they're an easy way to maintain a healthy lifestyle without sacrificing a social life.

Instagram-Worthy Sips

Beyond their health consciousness, millennials are a snap-happy, oversharing bunch. This social-media generation has the ability to make or break a brand, and sparkly, vibrant cans are trending with the aid of millennials. Drinks such as tangerine LaCroix and cucumber Spindrift are perfect for a post-workout cool-downwardly, but they're even better as the accessory in a #wellness photograph opp for Instagram.

Equally salubrious and photoworthy? Our collection of thirst-quenching mocktails.

Our Favorite Drinks are Fresh, Fizzy & Not-To-Sweet

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Source: https://www.tasteofhome.com/article/millennials-obsessed-lacroix/

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